Handcrafted Kidswear

A sustainable kid’s centric label where each style is created with utmost love and care. Designed and handcrafted in India for global children with best of Indian craft traditions from different cultures.

  • Conscious Comfort

    Using fabrics and techniques that are sustainable and skin-friendly.

  • Handcrafted

    With a focus on Indian craftsmanship, our pieces are hand-woven and artisanal.

  • Slow Fashion

    We make limited pieces as we support slow and small batch production.

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New Arrivals

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The Cottage Life Collection

Inspired by sweet melodies of canary birds, this collection displays a very child-friendly palette. Active crimson and calming ivory; natural tones for play dates to write our own memories.

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Appulu & Sustainability

  • Process

    Nothing goes waste until we waste. We design in small batches and small collections.

  • Materials

    Made from only natural fabrics like organic cotton, linen and other natural fibers.

  • Dye Practice

    Hand dyed with environmentally friendly, azo-free dyes.

  • Packaging

    Compostable eco- friendly and reusable packaging.

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